Meeting our audiences where they are
The Social Media team manages and monitors the university’s flagship social media channels with the goal of reaching students, faculty, staff, alumni and members of the media.
The key to social media success is timely, relevant content that generates genuine engagement and conversation. Great content is shareable and emotional. A successful online community can only be built through conversations fueled by our audience's affinity for FIU.
Let us help you identify potential content that's relevant to your audience and helps you reach your goals! Our team can work with you on setting campaign goals, strategizing content, launching campaigns and finding valuable metrics and insights through your analytics.
Our services include new channel development, content strategy, social listening, analytics, paid media, live-event coverage, troubleshooting and training. The social media team also manages relationships with social media vendors and advises the FIU community on the best tools for the job.